During my senior spring at Furman University I participated in a pilot branding course in partnership with the Miami Portfolio School . In this course, my peers and I, were tasked with branding a fictional sports team from an assigned state. Each group was responsible for designing a marketing campaign and strategy for the launch of this fictional football team. My group-mates and I created the Hawaiian Spirit located in Honolulu Hi. Below you can see out launch deck which includes uniform design, promo materials, font design as well as other aspects of the Sprit Brand.